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Geri's Hamburgers
Date EstablishedLocation1962Rockford, Illinois
Description
Another fast food chain in 1962 began as a supposed competitor to McDonald's in the Illinois area operated by a former vice president of McDonald's called Geri's Hamburgers. With a different approach to marketing as it offered very little seating and geared the franchise to take-out in the beginning but later added more for inside dining as well. Another aspect of this chain was the introduction of mascots like others which further caused a bit of rivalry and confusion. In 1981 the company ceased operations, but several stores continued to operate independently and the last Geri's was in Beloit, Wisconsin, which closed in 1999.
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Cruising through many states of America, remnants of eateries of the past can still be found. Travel back to a stage in time with me to rekindle the memories of food franchises and the lost cuisine of bygone days. We can remember the presence of these dining experiences in their heyday long ago, but still etched in moments and recollections.
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